Everything is evolving, especially technology, at a breakneck pace. Company blogs, as you have described them, seem like dinosaurs today. Social media is trending and will continue, I suppose. Substack, Patreon, Medium, Beehiiv, and others offer alternatives. AI is here to stay. How we stitch all these together is probably the key. I'm leaning towards Web3 (with all of its imperfections). It's going to be interesting!
Local small businesses invest in google search more than that they invest in organic social media, as they can be found easily by people searching specific services. But Gen AI is changing it. I am expecting to see more GEO rather than SEO.
In terms of Facebook - I am very sceptical about this platform, I don’t use it.
What we’re seeing isn’t the death of content—it’s the death of soulless, SEO-churned blog farms. AI has turned the old model upside down. You can’t game search with generic content anymore. And you shouldn’t.
What’s rising now is human-first media: creators with a face, a pulse, and a strong point of view. Strategic newsletters like this one are the new “thought leadership,” because they’re rooted in lived experience, not sanitized consensus.
As someone transitioning my agency into the Substack ecosystem, this validated everything I’ve been sensing: the game changed, and the winners will be the ones who stopped chasing volume and started speaking from the gut.
What a great read! I'm not very pleased with how AI is taking away the value of artists , musicians and writers. Im happy to know that newsletters are getting more attention especially when it's helping real skill and talent get rewarded. In the end, it all boils down to quality over quantity 💯
True and powerfu, Thanks for sharing this.l
I glad you enjoyed the post ^^
Everything is evolving, especially technology, at a breakneck pace. Company blogs, as you have described them, seem like dinosaurs today. Social media is trending and will continue, I suppose. Substack, Patreon, Medium, Beehiiv, and others offer alternatives. AI is here to stay. How we stitch all these together is probably the key. I'm leaning towards Web3 (with all of its imperfections). It's going to be interesting!
Great insights!
Local small businesses invest in google search more than that they invest in organic social media, as they can be found easily by people searching specific services. But Gen AI is changing it. I am expecting to see more GEO rather than SEO.
In terms of Facebook - I am very sceptical about this platform, I don’t use it.
YouTube is rising, too.
Substack allows us to upload a video from this platform to YouTube.
YouTube is one of my favourite platforms.
This hit the nail on the head.
What we’re seeing isn’t the death of content—it’s the death of soulless, SEO-churned blog farms. AI has turned the old model upside down. You can’t game search with generic content anymore. And you shouldn’t.
What’s rising now is human-first media: creators with a face, a pulse, and a strong point of view. Strategic newsletters like this one are the new “thought leadership,” because they’re rooted in lived experience, not sanitized consensus.
As someone transitioning my agency into the Substack ecosystem, this validated everything I’ve been sensing: the game changed, and the winners will be the ones who stopped chasing volume and started speaking from the gut.
Thanks for putting this into words, Ociel.
What a great read! I'm not very pleased with how AI is taking away the value of artists , musicians and writers. Im happy to know that newsletters are getting more attention especially when it's helping real skill and talent get rewarded. In the end, it all boils down to quality over quantity 💯
Community is more important than ever!
Real connections will be the real growth engines.
After all, people follow people. Not machines without a soul.
In a landscape, dominated by generic AI content, Strategic Organic Content will be the main anti-AI marketing strategy to succed.