📰 The Rise of Newsletters: Why Smart Creators Are Leaving Social Media Behind
The Movement to Human Made Content Great Again
Social Media is Over.
Have you ever felt like you’re not in control?
You work very hard every day, sacrificing a lot along the way, without gaining too much or accomplishing your goals. It feels like the universe doesn’t want you to succeed. To raise. With time, you’ll start feeling like it’s pointless. You can try to ignore it. Run from it, but destiny always arrives. The current systems make us believe a lot of these lies. We gave the power to decide what to:
Consume.
How to create.
When to post our work.
For the sake of convenience.
Now we’re no more than mere slaves to systems that keep trying to make us believe that we’re still masters of our own lives - even when that's not the truth.
📉 The Decline of Social Media Platforms
Algorithms are not our friends - they’re our masters.
These platforms were born in the vast and virgin digital lands of the internet in the early 2000s. With new ways to share pieces of content. To connect and discover new people. In the beginning, it was ok with monetization not being a problem for the time being. However, algorithm feeds controlled by AIs were introduced:
📘 Facebook
2006: Facebook launched its News Feed, initially displaying posts in reverse chronological order.
2007: Introduced its first News Feed algorithm to rank content based on “relevance”, marking the beginning of AI-driven personalization.
2018: Implemented significant algorithm changes to prioritize content from friends and family over public content, aiming to enhance “meaningful interactions”.
📸 Instagram
2010–2016: Operated with a purely chronological feed.
2016: Transitioned to an algorithmic feed that prioritized posts based on user interests and relationships, utilizing AI to enhance content relevance.
2025: The algorithm now employs multiple AI systems to rank content across feeds, Stories, Reels, and Explore, focusing on user engagement patterns.
🐦 Twitter (now X)
2006–2016: Displayed tweets in reverse chronological order.
2016: Introduced an algorithmic timeline that reordered tweets based on relevance, considering factors like user interactions and tweet popularity.
2023: Open-sourced its recommendation algorithm, providing transparency into how tweets are ranked and personalized for users.
💼 LinkedIn
2012: Launched its feed, initially showing content chronologically.
2017: Began implementing AI-driven algorithms to “personalize” the feed based on user interactions and preferences.
2023: Introduced significant algorithm updates to enhance content “relevance” and engagement, focusing on professional interests and connections.
🎵 TikTok
2016: Launched internationally, featuring the "For You" page powered by a sophisticated AI recommendation system from the outset.
2020: Publicly detailed how its algorithm curates content by analyzing user interactions, video information, and device/account settings to personalize the feed.
📈 The Newsletter Renaissance
People are getting tired of AI algorithms, generic content, and fake accounts.
These platforms are increasingly experiencing a decline in their engagement. Algorithm fatigue is real. It’s here. In response, people are switching to newsletter platforms, like KIT, Substac, or Beehiiv, which are quietly experiencing a renaissance. They have exploded in popularity over the last few years, especially Substack, not just among writers, but also founders, marketers, and educators looking for a direct channel to speak to their audience. Unlike social platforms, newsletters offer first-party data and ownership- without a middleman.
No algorithms. Just your message, delivered straight to your reader’s inbox.
🔍 Deep Dive: Why Newsletters Work
Email open rates average 30–50%.
Social media organic reach can dip below 1%. Meaning, if you have 1,000 subscribers, you might reach 400 people, but maybe just 10 on social. The results speak for themselves. For example, creators can build a newsletter on Substack around a topic they see there’s demand for. With a few 1,000 readers, they can start offering exclusive insights and Q&A sessions to paid subscribers—making $5,000/month within six months. Even businesses that used to pour money into Meta ads for low ROAS.
They can follow the same path. Pause all ads. Start a Substack newsletter that focuses on storytelling.
Within 90 days, a business can see more consistent sales, better customer feedback, and higher retention—all without spending another cent on ads.
These aren’t edge cases. They’re a glimpse into a new model:
Slow content.
Strong relationships.
Sustainable long-term revenue.
Newsletters are no longer just a tool.
They’re becoming the core platform for everyone who wants resilience, clarity, and control over their business in the Age of AI.
The truth is:
People are starving for connection, stories, and someone to trust.
Newsletters feel personal, slow, and intentional, unlike social media posts.
AI algorithms are not your friends - you’re just an employee without benefits.
AI posts make noise but are easily forgettable. Stories, on the other hand, are remembered.
🧠 The Smart Creator Strategy
Creators from the old social media class will usually tell you to stay consistent & post every day on as many platforms as possible to succeed - when in reality, not many make it.
They will tell you how everyone can make it as long as you post a lot of high-quality content. As long as you buy their courses, watch their videos, and buy their “secret” formulas to get rich quickly. The reality couldn’t be further from the truth. So let’s learn about the 10 myths that the social media class talks about all the time.
❌ 1. Posting everywhere.
Myth: Post on as many social media platforms as possible.
Reality: You only need the platform where your target audience already uses.
Tip: Pick 1 or 2 SMP to build your brand.
❌ 2. You need 100k followers/subscribers.
Myth: You need a massive audience to succeed.
Reality: You don’t need 100k followers, you need 1,000 true readers who open, trust, and engage with your content.
Tip: Focus on building a highly engaged email list, not just a follower count.
❌ 3. Email is dead.
Myth: Nobody reads emails anymore.
Reality: Email open rates average between 30% and 50%. Social media reach? Often under 1%.
Tip: A good newsletter builds trust, opens doors, and converts better than any social post. Post high-quality content, educate your audience about a problem, and possible solutions.
❌ 4. You need to post 3 to 15 times a day on every platform.
Myth: More posts = more growth.
Reality: Posting nonstop doesn’t build relationships—it exhausts you and your audience.
Tip: One great email a week outperforms 50 forgettable posts. Also, be proactive and interact and collaborate with other creators. Stop waiting for a machine to dictate your success.
❌ 5. Long-form is dead.
Myth: Only short-form content like Reels or Shorts works now.
Reality: People still crave depth, clarity, and story—especially in inboxes.
Tip: Long-form is making a comeback because it builds loyalty and authority. People are tired of content served for the algorithm - not for them.
❌ 6. Follow trends as much as possible.
Myth: Staying trendy = staying relevant.
Reality: Chasing trends makes you forgettable. Original thought makes you irreplaceable. You might attract a lot of people who don’t care what you do.
Tip: Use newsletters to create evergreen content, not just viral moments. Focus on attracting the right people and not anyone just to inflate your subscriber numbers.
❌ 7. Just buy my course and you’ll win.
Myth: Success is just one course away.
Reality: Sustainable growth isn’t a shortcut—it’s built on trust and real connection.
Tip: Build a newsletter where you teach, share, and lead—for real value, not just sales.
❌ 8. Consistency = success.
Myth: Showing up every day guarantees results.
Reality: Consistency without direction is noise.
Tip: Be consistent where it counts— be tactical in your message, tone, and newsletter rhythm. Build a solid strategy instead of posting blindly into the void.
🎯 Build a Newsletter That Converts
You are probably exhausted by the meaningless content of social media.
If you’re tired of chasing algorithms and hoping your posts get seen, maybe it’s time to stop shouting into the void and start building something that actually works. Newsletters aren’t just emails. They’re a direct channel to build trust, authority, and community—built on your voice, not a platform’s rules. That’s why I help creators, founders, and solo brands turn scattered ideas into high-performing newsletters that build real relationships, not vanity metrics. Whether you're starting from scratch or ready to scale.
I’ll be your quiet co-pilot behind the scenes—writing with clarity, consistency, and conversion in mind.
Join Soulis Media and learn how to create a life free of the limitations of greedy corporations.
📰 Great opportunities are upon us!
We’re not just leaving platforms behind—we’re reclaiming our freedom!
We’re building something quieter, deeper, and far more lasting. This isn’t about rejecting change; it’s about choosing a better one.
Do you think newsletters are the future, or just another passing trend?
I’d love to hear your thoughts. Hit reply or leave a comment below. Let’s keep this conversation human.
P.S. If you’re serious about starting a newsletter but you don’t have the time, energy, or experience to do it, I’d love to give you a hand.
Book a free discovery call to discuss how we can work together to make your retake your freedom - you don’t have to be limited by an AI anymore, my friend.